Concept design, art direction and illustration for the 2013 new media awards in Hamburg, Germany.

Agency: 
insglück Gesellschaft für Markeninszenierung
www.insglueck.com

Client:
Interactive Media (Deutsche Telekom Digital)
www.interactivemedia.net

For the new media award 2013 we created a gigantic, fully functional pop-up book which was used as the stage backdrop. Each of the five award categories were represented through an individual chapter and the winners were announced through individually designed pop-up images that visualised both the category as well as the winning project. This way we could ensure that the audience remains excited and captivated thourghout the entire length of the show and simultaneously have all the focus remain on celebrating the winning campaigns.

130402_NMA-Leonardo.jpg
130404_NMA-Bruce.jpg
130404_NMA-Einstein.jpg
130404_NMA-Warhol.jpg
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